No need, Jason Hall said that a single World of Warcraft cosmetic mount generated more profit for Blizzard than the entire release of StarCraft II: Wings of Liberty
The Starcraft site is clearly doing some sort of intentional glitch out ARG, and the rumour going around is that they are doing some sort of singleplayer shooter set in that universe.
Well 40k sell branding to just about anyone who is willing to pay. On other hand I have heard that they are increasing prices on everything physical...
Overwatch (as a game and as a franchise) was just straight up killed by Bobby Kotick (intentionally, and slightly unintentionally by Jeff Kaplan wanting to still build Project Titan). Since OW2 under MS its been back to being a fine game.