Is that really part of Apple’s strategy? They have recent examples of moving a whole bunch of stuff that requires a lot of research in-house. You’ve got stuff like their silicon, cellular modems, Vision Pro, the health business, etc.
Really Apple is pretty R&D heavy when it comes to their hardware business.
I think it’s more accurate to say that Apple sees itself as a consumer solutions provider first while a lot of the companies in the AI race are heavily focused on B2B.
The frontier AI model race is about being the first to be able to sell solutions to companies that will replace their workers and make their workers more productive.
But for B2C, the value potential just isn’t there, which is why Apple isn’t chasing it.
And now you’ve got the Mac mini/Mac Studio situation where Apple is better off selling pickaxes.
Really Apple is pretty R&D heavy when it comes to their hardware business.
I think it’s more accurate to say that Apple sees itself as a consumer solutions provider first while a lot of the companies in the AI race are heavily focused on B2B.
The frontier AI model race is about being the first to be able to sell solutions to companies that will replace their workers and make their workers more productive.
But for B2C, the value potential just isn’t there, which is why Apple isn’t chasing it.
And now you’ve got the Mac mini/Mac Studio situation where Apple is better off selling pickaxes.