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Because they make higher margins on their ad business, details here: https://www.youtube.com/watch?v=6IFVTcM28KA
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It showed VIZIO revenue numbers ($1B hardware sales at -0.8% profit margin, ~$500M ad revenue at 61% profit margin).

Based on that, it seems to me that TVs are a one-time-sale commodity with low margins, while ads are continual revenue generators with high margins. This makes the incentive extremely clear.




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