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At this level none of it is about moviemaker. It's a mix of coaching and testing.

Coaching as in: reminding people that this matters and encouraging them to care outside the strict lines of their task/scope.

Testing as in: who's capable of hearing it, taking it to heart, and driving the necessary change. And who's not.

Not evident in this thread but interesting how it impacted BillG's overall perspective on the people on the field and the impact of it on their careers with him.

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