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I don't think Facebook advertisers are being particularly irrational, it's just very interesting to point out how this ad business, despite leaving most of its users ultimately unsatisfied, can be so profitable.
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I think you are projecting your biases.

I’m probably biased, but do you really think Meta is, on net, a positive to the world?

I don't think that is an answerable question. It is just an excuse for people justifying a hamfisted intervention into society that actually would do more harm than good.

There is a malaise in the west and Meta is just a symptom. More institutional power is a bad idea when institutions are dysfunctional.




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