My recollection is a couple years before it popped everybody (except tech CEOs going public or investing tens of millions in dog food delivery infrastructure) was in disbelief it hadn't happened yet
yeah I also remember a lot of talk about the bubble for 18 months to 2 years before it actually popped.
i think we're in that (quite long) stage with AI right now where most halfway smart people "know" but they're still invested due to the greater fool theory and still talking their book.