If the new feature looks random and unexpected and causes users to go to Reddit -the developer is doing terribly bad UX, and equally bad marketing and customer support.
A proper announcement done the day of the release, or an embedded notification like what Firefox already does (a "What's new" tab) that can be easily dismissed without any "Reminder me later" cr*p solves the issue.
A proper announcement done the day of the release, or an embedded notification like what Firefox already does (a "What's new" tab) that can be easily dismissed without any "Reminder me later" cr*p solves the issue.