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Interesting. $5 per month = $60 per year, so if they got 50,000 users it would still take almost 3 years to make the money back, excluding running costs.

I'm often a bit surprised at how such companies can prove to be a good investment - I feel like there is something I'm missing in the numbers.




Because they don't need to be profitable - they'll probably end up getting acquired by a bigger company - thus is the world of VC...


50,000 paying users sounds awfully unambitious for a VC-backed web startup. A projection of a modest Pinboard-like future like that can't possibly be what these firms are basing their investment decisions on. They probably think IFTTT have a shot at getting millions of users.




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