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Harford, the author of the OC, is a learned man of at least middle-age (sorry!). He has been a journalist for decades.

I suspect he may have had an education including Latin (per-lucid => pellucid) making that word choice far more natural. But really it's a poetic pairing of punchy adjectives amplified by alliteration!

I'm a fan of his work generally. This piece landed well with me, I like to read less used vocabulary too. So often I can't express myself naturally because people don't share my word sense; it's liberating to release those bounds when writing for a more academic audience; as Hartford clearly was here.

I did spot an error:

>soldier a rifle

They mean shoulder, of course. Surprised if a newspaper editor or personal spellchecker missed that; perhaps it was left in as bait for social media comments!?

https://en.wikipedia.org/wiki/Tim_Harford



> But really it's a poetic pairing of punchy adjectives amplified by alliteration!

Silence! You bubble-headed boobie!

-- Dr. Smith


Jonathan Harris gave an interview where he described the suit-wearing stuntman Bob May as "A very strange individual, even by the standards of the 1960s. Whenever I said 'you bubble-headed booby', I wasn't talking to the robot."




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