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Because it works

(AIUI "I agree" gets people to give explicit consent with good success and the subscribe modals are quite effective too)



There was a piece of caselaw about a company having an "agree" but a million tick-boxes to disagree. A lot of sites added a "disagree" button then.


That doesn't take away from the fact "I agree" etc can be displayed prominently and often is. "I agree" isn't outlawed




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