Why could this website fail? And why could it succeed?

[zacksmith]

http://mushyfish.com/

[woah]

It could succeed because it puts a less-creepy face on things that are usually covered by goofy pick up artist sites.

It could fail because of the same reason.

Also, dumb name. Reminds me of how I left my trader joes tilapia in the oven too long last night.

[dmor]

It could fail because mushyfish.com is a terrible name and it looks like a content farm site re-purposing blog articles.