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1. Open up the platform, or
2. Go down the same road that they went down in the 80s/90s, handing the bulk of the business over to an open platform.
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You gave two options at a crossroads as a result of a maps fiasco, both options end up with the "open" solution winning. My reading comprehension is fine, your arguments are faulty.
Where did I say/imply "All roads lead to open"? I can't even begin to diagram your method of reading comprehension.