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Not true, I ran a Facebook campaign targeting developers and my conversion rates were inline with what you would see with other groups.


What kind of of CTR were you getting?


(from memory so these figures aren't precise but right order of magnitude)

Between 0.01 - 0.1 depending on the target. Highest CTR was with Perl developers.


I was getting around .019% - .03%. Which I thought was awful. Around a dollar a click and targeting all the major programming languages.


Average for FB is around 0.04%. I was paying around 5-10 cents a click. Were you paying CPC ? - if you optimize for CTR I find buying CPM more effective.


Yeah CPC.


Highest CTR was with Perl developers? Are you sure you advertised on Facebook and not Usenet? ;).




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