I read this the other day and completely fell in love. What a fantastic thing to be doing - but, as jaysonelliot says, from the perspective of the person running the unofficial restaurant. It's worth noting that by the end of the article, he's opening a real restaurant. This was his way in, and it was very effective, probably because his enjoyment of his work shone through.
I wonder, though, if the same trick could be repeated by creating an unofficial restaurant aimed at diners who like good food but wouldn't think of trying to get into a fancy restaurant, or paying for one. Could you arrive from outside the restaurant "scene" and make a name for yourself in the same way?
Meanwhile, the movie Jiro Dreams of Sushi is on a related topic, and very good.
I'm with you, and I tend to agree with the Pando posts lately about "disruption" and the malformed philosophies that tend to go along with it. I didn't use it though, I promise!
Here's an edit just for you. Better?
I read this the other day and completely fell in love. What a fantastic thing to be doing - but, as jaysonelliot says, from the perspective of the person running the unofficial restaurant. It's worth noting that by the end of the article, he's opening a real restaurant. This was his way in, and it was very effective, probably because his enjoyment of his work shone through.
I wonder, though, if the same trick could be repeated by creating an unofficial restaurant aimed at diners who like good food but wouldn't think of trying to get into a fancy restaurant, or paying for one. Could you arrive from outside the restaurant "scene" and make a name for yourself in the same way?
Meanwhile, the movie Jiro Dreams of Sushi is on a related topic, and very good.