Media companies are in the attention harvesting business NOT in the information delivery business. The marginal value of the information product is virtually zero. The marginal value of attention redirected to ads is some rate greater than zero - some rate greater than the cost of delivering that information product. So profit can be made. But the power is in delivering the attention, not the information.
Media companies are in the attention harvesting business NOT in the information delivery business. The marginal value of the information product is virtually zero. The marginal value of attention redirected to ads is some rate greater than zero - some rate greater than the cost of delivering that information product. So profit can be made. But the power is in delivering the attention, not the information.