"When consumers believe emotional marketing communications are written by AI rather than humans, they judge them as less authentic, feel moral disgust and show weaker engagement and purchase intentions. This happens even when the content is otherwise identical."
Well, in general I do not care either way. I regard all ads as propaganda that attempts to steal my time. However had, even then it is indeed true that AI just is an additional annoyance factor, because it means that no real human really invested time - just AI slop that is spammed down onto people, and wastes their time. So I don't agree with the premise in the article to begin with, but most assuredly it is also true that AI slop just is pissing off people. I am noticing this on youtube too and although I don't have data, it seems that enough people were annoyed that the no-AI movement gained more grounds in the last some weeks. Hopfully we'll eventually reach AI extinction - not likely to happen, since some humans are already addicted to AI (see all "contributed with claude" on github spam), but I regard this as a noble goal. Rid this world of AI.
Well, in general I do not care either way. I regard all ads as propaganda that attempts to steal my time. However had, even then it is indeed true that AI just is an additional annoyance factor, because it means that no real human really invested time - just AI slop that is spammed down onto people, and wastes their time. So I don't agree with the premise in the article to begin with, but most assuredly it is also true that AI slop just is pissing off people. I am noticing this on youtube too and although I don't have data, it seems that enough people were annoyed that the no-AI movement gained more grounds in the last some weeks. Hopfully we'll eventually reach AI extinction - not likely to happen, since some humans are already addicted to AI (see all "contributed with claude" on github spam), but I regard this as a noble goal. Rid this world of AI.