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>more “head count” in “go-to-market” roles

Software engineers tend to put their heads in the sand, once a company/product reaches a certain maturity - it's the time for it to be milked. You need less product people - hence why most companies end up outsourcing to India etc, "A.I" is just outsourcing to "agents".

Now Salespeople - they can keep selling - and as long as they're willing buyers.

this is all part of the Product Maturity lifecycle.

One day the product stops being an attractive cash cow - then it gets sold to PE & finally dies or remains a zombie.

as an engineer - your job is to know where in the product lifecycle the company|product you're currently working on is.

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