They designed the vehicle to be "easy" to wrap. Meaning you don't have to remove trim or anything like that. It is still non-trivial and you would want to do it inside of a garage IMO.
Presumably that's assuming no prior experience. That seems pretty reasonable to me. I would be rather annoyed if I brought it to a professional wrapping shop and they quoted me 15 hours of labor though
This vehicle is likely to be highly customizable for almost any interior or cosmetic element. People love customizing vehicles. The number of people who get super into the most inane customization details in the Porsche world cracks me up. "Oh yeah, I got mine PTS (Paint to Sample) color Pacific Northwest Green Pine in Late Fall, but with a hint of sunshine.... and check this out I got custom deviated stitching in this place you literally cannot see once the door closes, no one else really has that!" Same thing here. This level of customization gives people a connection to the vehicle at a very affordable price. It is an EV. It is practical. It can be upgraded after purchase. I dunno, it has a lot going for it.
Oh man, that is ... a lot labor. I can't imagine many people are going to want to do it