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Metaphors and complexity. How do you take an innovative new idea and make it instantly relatable and familiar to people? How has it been done in the past?

I'm struggling with page/group/stream/profile designs and don't know how to make it different than everyone else while still keeping it intuitive and fun.




Is it necessary to make it different unless the changes made improves its user experience? If a particular design pattern works and one is unable to improve its usability isn't it better to not change it? Slight change in colors, typography etc may give it a different look.


The main difference is that it's page/group-centric rather than user-centric like most of the sites I would relate it to. Maybe it will just take a lot of iteration to find the right design.




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