Does "financial gravity" imply that noble missions are generally less profitable? Is there a way to align that (maybe by governments structuring the market with taxes / regulations)? Is that realistic?
You're going to find this hard to believe, but actually, mission-driven companies tend to outperform their conventional counterparts. The problem is that financial gravity tends to destroy them before they can become bona fide competitors. In the book, I mostly focus on what we as leaders can do to protect our organizations from this force. Of course, it'd be nice if the people who make market-related policy were busy trying to encourage and inspire and incentivize long-term thinking instead of short-term thinking. That would make all of our lives so much easier and so much better.
