On: Building an HTML-first site doubled our users overnight

[tootie]

I was a little confused by "doubled our users" since that's more about inbound traffic than site experience. I guess it's really shorthand for "halved form abandonment" which is still pretty great.

[yCombLinks → tootie]

Users visited the site and couldn't even begin the form, nor get seen as a visitor, due to javascript metrics and rendering failing.

[myself248 → tootie]

I think that's even more significant, since it's measuring people who cared enough to click the form in the first place, which is juicier than just page loads.

[yawaramin → tootie]

Doubling conversions, in digital marketing-speak. Marketing firms probably give out fat bonuses for this kind of result.

[robofanatic → tootie]

may be he meant, doubled our users who actually submitted the form