Name recognition/branding. I otherwise would have never heard of this Dr. Rogers. Now I've heard of him and I am probably more likely to think he is "with it". Not that this branding will ever help him much with me, but I think that is what is going on.
Personally, I'd prefer someone not be 'with it' whilst poking about my guts. Of the skills I'd be seeking in a surgeon, multi-tasking tweet-master is not among them.
Aren't brief audio-notes (or a full video) enough reference for composing a detailed account of the operation after-the-fact?
