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Of course Google has the capacity to run PCC. This isn't about whitelabel PCC being run by FAANG.

This is about Super Private Benoau AI being available for any user to install. How can they know whether it respects their privacy or not? The home page says that they're the best and mostest private ever of course, has animations generated by Claude and everything.

But actually it runs on servers bought from Hetzner's server auction and stores all logs in plain text in open S3 buckets and the owner actively sells the user data to the highest bidder.

This is what Apple is worried about and EU either doesn't care or doesn't understand the issue.

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> How can they know whether it respects their privacy or not?

How can you know whether Apple would actually respect your privacy or not? If it's on-device you can audit it, but how can you prove their cloud is actually respecting your privacy?

If you have an answer to this then why can't third-parties also do the same?


Third parties don’t have to do the same. And they won’t.

And Apple has to? Why? What forces Apple to do this?

Nothing at all. But they do it because it’s clearly a priority for them and something that’s currently part of their corporate ethos.

Would it be better if something forced them to? Probably so! But barring that, having them volunteer to be responsible stewards—and prevent others from acting badly here—is potentially one of the best alternatives.


That's exactly my point. It's just the reputation they've built.

> But barring that, having them volunteer to be responsible stewards—and prevent others from acting badly here—is potentially one of the best alternatives.

This is the part that bugs me. Reputations are earned. Ask yourself: would Apple allow another entity to deploy their AI assistant on iOS if they respect user privacy at least as well as Apple? I doubt it! Apple is not doing this as a kindness to its customers - it directly benefits Apple as an excuse to lock competitors out of their platform.


This argument would be a lot more compelling if there was literally any company out there with an interest in doing this sort of thing that had even remotely comparable a track record to Apple.

OpenAI, Anthropic, Google, Meta, Perplexity, and everyone else in this space are openly brazen about how much of your information they want to consume—however possible—to store in perpetuity and use for whatever future purpose they want.




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