One of the teams in our incubator batch had a product for developers. I remember how Mårten Mickos (Founder of MySQL) gave them hard time:
"There are people who will spend any amount of money to save time, and there are people who will spend any amount of time to save any amount of money, and those are developers."
I saw where he was coming from. There is a reason why most developer tools are free, and even Apple charges only 99 bucks for their developer program. Developers are not a huge market and their willingness to pay is really low.
Later this team pivoted towards a much more lucrative space.
"There are people who will spend any amount of money to save time, and there are people who will spend any amount of time to save any amount of money, and those are developers."
I saw where he was coming from. There is a reason why most developer tools are free, and even Apple charges only 99 bucks for their developer program. Developers are not a huge market and their willingness to pay is really low.
Later this team pivoted towards a much more lucrative space.