In Belarus (and I think in Russia as well), about 5 years ago, there used to be a promotion from mobile telecom providers, that if you used Opera on your cell-phone (i.e. Symbian, J2ME) you would get a free internet trafic. Ads were aired on radio, among other mediums. I dont remember details of those promotions though…
Among other reasons, this made quite a substantial contribution to Opera's current popularity.
Take this into account when thinking of a marketing strategy for your next hitech product ;)
Take this into account when thinking of a marketing strategy for your next hitech product ;)