On: What Do People Want?

[Spyckie]

They don't want the perfect Pepsi, they want the perfect Pepsence.

http://www.ted.com/index.php/talks/malcolm_gladwell_on_spagh...

Seriously, the big name brand companies have done a ton of research on this already - we should learn from them for once.

[jeroen → Spyckie]

Gladwell says "Pepsi's", as in more than 1 Pepsi.