Imagine how much money the tobacco industry spent on lobbying against rules and regulations (now they spend to money to sell vapes). Alcohol industry has been doing exactly the same... Smoking was cool until the health risks were made clear, alcohol is still cool even though the health risks are basically as high. Its just that drinking has been so ingrained in our culture that it will be a slow ship to turn and the industry will 100 % do everything to prevent that as much as possible. But I do have hope, some statistics say that drinking is not as popular with young people anymore.
