On: The BufferApp Welcome Email

[zakshay]

While its shorter, I think its very bullet pointy - if you know what I mean. The original text reads more fluidly as if it was a conversation. Even though its longer, it has a sense of personality - making it more readable.

[Reebz → zakshay]

I agree. Over condensed copy can easily come off as insensitive and pushy. I feel this is pushing me to try that browser extension.

People should not be afraid of long copy, just make sure your hook is sweet enough to get people on board for a meaningful ride.

[swastik → zakshay]

I agree, too. Sometimes, while trying to remove the superfluous elements, we kill the essence of the e-mail copy. The original one is fairly good.