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Well, to be specific, a lot of Hollywood producers looked at H+ as a test of whether or not people really wanted to watch short episodic content. After the first episode, few people came back. So while we can say "probably" in abstract, in practice short episodic series are hit or miss, for reasons that have nothing to do with length, etc. There's no formula, I guess is my point.

I agree, and we find the same thing in A/B testing. There is stuff that has worked historically for other people's products and their customers. It might work for you and your customers but it might not. You have to test it. The idea with A/B testing is to follow what actually works for your product and your customers, not what you think will work. The idea of producing smaller chunks (reducing batch size in lean startup speak) is to make testing cheap enough to be viable.

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