For Apple, leaking news like this makes sense for a few key reasons:
1) They obviously are eager to take another step towards complete vertical integration, giving them even greater profit margins
2) Apple made it known wanted to make their Macbook pros as thin as their Macbook airs earlier this year, but the (relatively) high TDP of intel's mobile chips would've scorched users laps.
3) It's an obvious message(and challenge) to intel that they have to do even better. Apple will likely continue their growth to the largest PC maker (if they aren't already) and Intel needs their business. They're giving Intel 5 years to show them something special.
1) They obviously are eager to take another step towards complete vertical integration, giving them even greater profit margins 2) Apple made it known wanted to make their Macbook pros as thin as their Macbook airs earlier this year, but the (relatively) high TDP of intel's mobile chips would've scorched users laps. 3) It's an obvious message(and challenge) to intel that they have to do even better. Apple will likely continue their growth to the largest PC maker (if they aren't already) and Intel needs their business. They're giving Intel 5 years to show them something special.