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Might I suggest putting an extra "Request an invite" between "Let me know when Float is ready for Xero" and the extra form data to get early access? It's a great idea to collect meaningful information in exchange for earlier access, but you might be losing people who just want to drop their email and go by having them scroll over the much longer form.

That's a good idea, we are using Prefinery to collect the form data, and there's limitations on what it can do, but I'll see what I can come up with.

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