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> 56% of CEOs report zero financial return from AI in 2026 (PwC survey, n=4,454)

This is a lie. It can't be zero. It is negative.



It’s quite possible you are correct, but since gen-ai is good at generating stuff, it is taking on busy work, which might bring the ROI back to ~zero. In my business I suspect that gen ai has provided a modest productivity boost (single digit) but, due to other factors, I can’t quantify the revenue impact.




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