The problem with the ad is the fact that it's ad odds with the rest of the brand...

TrevorJ on Feb 6, 2009 | parent | context | favorite | on: Study says Seinfeld ads made MS brand image worse.

The problem with the ad is the fact that it's ad odds with the rest of the brand, there's no unity. Coming from a different brand it could have worked, but it just came across like the school jock coming to class in goth.