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I usually despise the word, but Google has indeed disrupted turn-by-turn navigation. The day they announced to provide it for free and integrated, TomTom and other stock crashed.



Disruption isn't innovation, at least not in the sense that's being discussed here.

Google disrupted the market by innovating on the business / payment model, but that's very different to product innovation.

MS frequently used to disrupt markets by entering at lower price points but no-one ever claimed they were innovative, quite the opposite.


In my opinion, that is innovation and is somwhat related to the discussion.




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