On: Twilio Is Crushing It: 150K Devs, 1.5M Phone Calls/Day, 500M Total Phone Calls

[DHowett]

What's it a metaphor for?

Crushing things?

[Jd → DHowett]

http://www.urbandictionary.com/define.php?term=Crushing%20it

I suspect that 'crushing it' first referred to standard usage of the male sexual organ and later was extended to other usages.

[James_Duval → DHowett]

Crushing the obstacles in your path?