Unfortunately, I find their two liner really weak.
"What do we do? We offer content marketing and PR strategy for startups. How do we do it? We offer a startup-focused three month process that gets our customers noticed, secures early user traction and acquires new customers. "
Just boiling your business down to two lines, doesn't make it interesting or understood. I have no interest in what this company does after hearing the two-liner because they told me what they do, not what they can do for me, and I think that is a big difference.
It's also just a bunch of buzzwords. Advice I got from a friend long ago was to speak as you would to a friend. You'd (hopefully) never speak to a friend in the terms used above. Don't fill yourself with self-importance by using what you think are big terms, make it simple and make it interesting, and like the article states, make it short.
"What do we do? We offer content marketing and PR strategy for startups. How do we do it? We offer a startup-focused three month process that gets our customers noticed, secures early user traction and acquires new customers. "
Just boiling your business down to two lines, doesn't make it interesting or understood. I have no interest in what this company does after hearing the two-liner because they told me what they do, not what they can do for me, and I think that is a big difference.
It's also just a bunch of buzzwords. Advice I got from a friend long ago was to speak as you would to a friend. You'd (hopefully) never speak to a friend in the terms used above. Don't fill yourself with self-importance by using what you think are big terms, make it simple and make it interesting, and like the article states, make it short.