To be honest, ever since our launch, asking folks how much they know about web2.0 gives a good sense of what kind of match they may be.
Web2.0 sure has a lot of hype attached to it. But that discounts a lot of the TRUE web2.0 philosophies such as simplicity which while not ingenious have sure become mainstream AMONGST the web2.0 crowd.
I've found if a designer can give me a real web2.0 talk for 10mins about the trends and his experience, he has that much more chance of being of help to us and fitting our culture. Now, is that bad? No.
"passionate" is really a really weird one. I found "passionate about your laundry" particularly diturbing when I saw it on a laundry van - OK not very Web 2.0 but....
Web 2.0 isn't that bad. Its an awful name but it makes talking about the current state of web apps so much easier, rather than constantly saying tagging/social/web/rounded corners/ror you can just go web 2.0.
I do agree that web 3.0 is an awful name. My current pet peeve is the missuse of 'community'.
Web 2.0 is bad enough! though I don't have any qualms with passionate. As you have to be passionate about your business in the first place. Although being passionate about something in itself is not a guarantee of being successful either.
Web2.0 - lots of reflections, gradients, domains wthout vowels, full of needless JS?
Ajax - as if people care what flavor of insulation a new house has.
"beta" = "our stuff is crap so beta in our logo makes it ok"