Funny thing is the first thing I thought after finishing it was my recollection of their previous landing page where they practically forced me not to give out my email address and how that decision would have impacted the activation rate via proper retention drip email campaign.
To me it felt like they were ignoring a low hanging fruit in their post-registration activation funnel.
Of course it was only after I checked up on their landing page again that I realized they had indeed changed their UX pattern from the previous lazy reg / "instant candy" (ie. letting people just have the URL to share right from the frontpage w/o getting them to sign-up [1]) to the "standard" approach of requiring a sign-up before any gratification.
Not only that by they had also gone quite aggressive with their approach by showing a 0 sec delay dialog box demanding a registration via FB / Twitter.
Would be very interesting to hear how these changes have reflected in their lp conversion rates. Would be especially cool to hear how the controversial pop up is performing for them. It's a ballsy move. Gotta like that. :)
Now that we're talking about growth hacking...
Funny thing is the first thing I thought after finishing it was my recollection of their previous landing page where they practically forced me not to give out my email address and how that decision would have impacted the activation rate via proper retention drip email campaign.
To me it felt like they were ignoring a low hanging fruit in their post-registration activation funnel.
Of course it was only after I checked up on their landing page again that I realized they had indeed changed their UX pattern from the previous lazy reg / "instant candy" (ie. letting people just have the URL to share right from the frontpage w/o getting them to sign-up [1]) to the "standard" approach of requiring a sign-up before any gratification.
Not only that by they had also gone quite aggressive with their approach by showing a 0 sec delay dialog box demanding a registration via FB / Twitter.
Would be very interesting to hear how these changes have reflected in their lp conversion rates. Would be especially cool to hear how the controversial pop up is performing for them. It's a ballsy move. Gotta like that. :)
[1] http://refer.ly/blog/referly-homepage-simplification-retrosp...