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Took me so long to realise that "Google Sans Flex" is the name of the font. I read the title as "creating Google without using Flex [whatever that is]"




Yes! I had a similar confusion. I thought perhaps it mean “how we made Google Sans impressive” or something like that. It’s not until halfway into the article that “Google Sans Flex” is mentioned specifically as a different font from “Google Sans”. “Google Sans” vs “Google Sans Text” is confusing as well…

Flex is the brand they use for their variable fonts. Roboto has Roboto Flex. Google Sans has Google Sans Flex.



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