AI assistants now mediate the earliest stages of discovery. They do more than retrieve information.
They interpret categories, reweight attributes, and propose competitors your brand may never have considered. These shifts do not create regulatory or compliance obligations for marketing teams, but they do reshape how brands are surfaced, framed, compared, and chosen.
They interpret categories, reweight attributes, and propose competitors your brand may never have considered. These shifts do not create regulatory or compliance obligations for marketing teams, but they do reshape how brands are surfaced, framed, compared, and chosen.