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No matter how the ad is made, it is still an ad. What's probably more important is the message. And this one was dumb as a message and as a real bad advice contributing to the increasingly brainless population who nowadays believes they can go into woods and everything there is friendly if you smile enough.




> No matter how the ad is made, it is still an ad

I disagree. An ad is always an ad. But it can also be art. This ad has artistic merit, and I think people are reacting to that.




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