> The solution, one that Netflix would probably benefit from, is to offer to adopt more of a YouTube approach to carriage–allow anyone who produces video content to show it on Netflix. Pay them based on views.
The relationship is inverted; netflix pays IP owners a fortune to get the right to show stuff.
The core probe is exclusivity agreements. Honestly think they should be illegal. Disney should not be allowed to choose who has access to view the content they’re releasing to the public.
Sorry in advance for a short rant:
This might be to be the most ‘no sh!t Sherlock’ obvious thing I’ve seen Seth write, and there is stiff competition in other posts of his. Am I the only one who sees civilization in decline reading something so obvious? ;) basically: Art (all culture?) traditionally disseminates at the whim of those controlling distribution channels. Always has been the case, always will be. You can choose a partner to disseminate or DIY, which the internet made way easier. Of course. It doesn’t need this new name “carriage”.
Carriage is not a new name, the author plainly states that it's an existing industry term. And I think the closing paragraph where the author posits that Netflix could switch to an open marketplace model is a novel suggestion, if highly unlikely. Not sure where all this negativity comes from.
Haha.
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