The term "SEO" has taken on a stigma, which is why those who actually know how to rank correctly per Google's guidelines (which the article enumerates fairly well) are using different terminology to describe what they do.
There is still "flash" SEO, but rankings can easily plummet as quickly as they were gained. Honest SEO takes longer, but has staying power for obvious reasons.
There is still "flash" SEO, but rankings can easily plummet as quickly as they were gained. Honest SEO takes longer, but has staying power for obvious reasons.