b) They're going to get a bajillion inbound links because their content is interesting to link to (as opposed to standard lyrics sites). Which will rank them higher than their competitors for the same queries.
This is true today, and RapGenius has a great linking feature that lets you link to a single line explanation in the lyrics (helpful so the recipient doesn't have to scroll through and find the line of interest).
This is true today, and RapGenius has a great linking feature that lets you link to a single line explanation in the lyrics (helpful so the recipient doesn't have to scroll through and find the line of interest).