Do you see a difference between 'signaling virtue' and 'having virtue and living in accordance with those virtues'?
People that use the former like a slur seem to need to believe that the latter cannot be true.
I wouldn't want to live in a world like that personally, assuming nefarious intention behind every good act (people in positions of highest power excepted). It seems exhausting.
Andrew Kelley means what he says and says what he means (in an on-the-spectrum way). It makes him off-putting and charming in equal measure, depending on the issue. But you shouldn't assume that this is a mere 'signal', it is what he believes.
Speaking for myself, I do disassociate myself from unethical products and people. It's not always as soon as I'd like, Amazon being a good example. I've never regretted doing so.
It's not even worth bragging about, who would even care? I just despise lying, and if I want to believe that I behave ethically without lying to myself, this is the natural consequence.
