Absolutely is fragmented. Even though I own a Wii I've never played Zelda or any Mario games, and I don't think I know anyone who owns a modern Nintendo. We all live in bubbles. And we change bubbles occasionally; I no longer play Fifa or CoD mostly because of the kernel anti-cheat. I got bored of CSGO. I play less gory games now because of family. We play less Lego games because we grow up.
