I wonder why Twitter has never tried to do anything interesting with all the data they own. I can think of so many ways they can mine useful data from them (think of brand sentiment analysis). Or - how about exposing metrics like views, clicks etc. to businesses in a Pro account?
This is one area where I think Twitter is actually smart. Instead of analyzing the firehose, they sell the firehose to dozens of competing companies who pay for the privilege of mining it. Twitter gets monopoly profits and we get a market of competing analyses.
