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> How do you get it to do this? For that, we turn to PR people, always in search of influence, who are developing a form of writing (press releases and influence campaigns are writing) that’s not so much search-engine-optimized as chatbot-optimized. It’s important, they say, to write with clear structure, to announce your intentions, and especially to include as many formatted sections and headings as you can.

Ok, so those horrible articles lately, full of axios-style micro sections and unnecessary emoji that I thought were obviously written by AI were instead written by humans, for AI?

The future is stupid.





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