Definitely - one of the challenges with Zenbox is getting the idea across quickly on the landing page. Often times people think it's a replacement for Desk.com/Zendesk/etc., or that it 'only' works in GMail, etc.
We'll have to experiment pretty heavily with the landing page and wording to get the idea and value proposition across clearly and immediately.
I think a slew of strategic screenshots would help. Too bad that browser history inspection hack is a thing of the past, building a database of examples that rotate based on the web apps they use would be crazy useful.
We'll have to experiment pretty heavily with the landing page and wording to get the idea and value proposition across clearly and immediately.