It will add another layer to the internet tug of war on advertising.
Hulu and other ad-dependent sites already detect ad-block and won't give you content unless you disable it. I see media providers doing the same to protect their interests.
The question is - will enough sites quash this ad-replacement service from the get go to prevent a large userbase from forming?
Hulu and other ad-dependent sites already detect ad-block and won't give you content unless you disable it. I see media providers doing the same to protect their interests.
The question is - will enough sites quash this ad-replacement service from the get go to prevent a large userbase from forming?